Creative Leadership
Creative Leadership
Creative Leadership
Report 2025
Report 2025
Report 2025
Researched and
Designed
by Apeksha Gupta
Researched and
Designed
by Apeksha Gupta
Researched and Designed by
Apeksha Gupta
Researched and Designed by
Apeksha Gupta
With 13 years in design, Apeksha has built and led creative teams across startups and Fortune 500 companies, shaping products, campaigns, and brand systems for companies like Guesthouser, Landor, Coca-Cola, Target, Toblerone, and multiple SaaS platforms.
She stepped into leadership at 24, long before she felt “ready,” and spent the next decade learning what creative teams actually need from their leaders. After mentoring 500+ creatives and running a global community of 35,000 designers, she became obsessed with one question: What truly makes creative leadership great today?
This report is the result of that exploration.
With 13 years in design, Apeksha has built and led creative teams across startups and Fortune 500 companies, shaping products, campaigns, and brand systems for companies like Guesthouser, Landor, Coca-Cola, Target, Toblerone, and multiple SaaS platforms.
She stepped into leadership at 24, long before she felt “ready,” and spent the next decade learning what creative teams actually need from their leaders. After mentoring 500+ creatives and running a global community of 35,000 designers, she became obsessed with one question: What truly makes creative leadership great today?
This report is the result of that exploration.
© 2025 Foldr.Studio. All Rights Reserved. This report reflects anonymized, self-reported data and the author’s interpretation of emerging patterns. It is intended for insight and guidance, not as definitive or universal advice. While accuracy has been prioritized, the author assumes no responsibility for decisions made based on this content.
© 2025 Foldr.Studio. All Rights Reserved. This report reflects anonymized, self-reported data and the author’s interpretation of emerging patterns. It is intended for insight and guidance, not as definitive or universal advice. While accuracy has been prioritized, the author assumes no responsibility for decisions made based on this content.
