Foldr is a design practice that serves businesses, empowers creative people, and pushes design forward.
→
We design brands
and products
Brands, digital products, and AI-powered tools designed with care, for your business and people who use them.
→
We find
new perspectives
Exploring, questioning, and shaping the future of creative work through tools, insights, and shared learnings.
→
We upskill
creative
teams
Build or train creative teams to think more clearly, question better, and make stronger creative choices.
Recent work
Ongoing Initiative
Creative Leadership Report 2025
What kind of a creative leader do teams need? What do leaders struggle with? What helps creative teams thrive, and what quietly holds them back?
![](data:image/svg+xml,<svg display="block" role="presentation" viewBox="0 0 531 299" xmlns="http://www.w3.org/2000/svg"><g d="M 155.726 120.198 C 155.726 120.198 146.088 117.732 144.249 104.726 C 142.631 93.316 147.821 79.733 152.336 79.36 C 156.851 78.987 151.745 87.025 151.363 93.018 C 150.981 99.012 150.807 103.331 150.807 103.331 C 150.807 103.331 150.834 98.737 151.403 93.001 C 151.932 87.691 154.242 82.27 154.242 82.27 C 154.242 82.27 156.815 79.462 157.788 83.008 C 158.761 86.554 158.055 90.939 158.139 96.453 C 158.219 101.967 159.175 105.468 162.445 104.42 C 164.427 103.789 169.279 92.49 173.638 93.236 C 177.997 93.987 172.123 102.109 171.03 109.694 C 169.941 117.278 170.368 119.709 170.368 119.709 M 98.183 159.893 C 98.183 158.876 99.005 158.054 100.023 158.054 C 101.04 158.054 101.862 158.876 101.862 159.893 C 101.862 160.911 101.04 161.733 100.023 161.733 C 99.005 161.733 98.183 160.911 98.183 159.893 Z M 116.259 159.893 C 116.259 151.122 109.15 144.013 100.378 144.013 C 91.607 144.013 84.497 151.122 84.497 159.893 C 84.497 168.664 91.607 175.773 100.378 175.773 C 109.15 175.773 116.259 168.664 116.259 159.893 Z M 104.759 161.288 C 104.759 161.288 106.235 163.994 107.936 164.519 C 109.638 165.043 111.571 163.385 111.571 163.385 M 105.106 155.574 C 105.106 154.77 104.453 154.113 103.644 154.113 C 102.835 154.113 102.182 154.766 102.182 155.574 C 102.182 156.383 102.835 157.036 103.644 157.036 C 104.453 157.036 105.106 156.383 105.106 155.574 Z M 114.117 152.335 C 114.117 151.527 113.464 150.873 112.655 150.873 C 111.847 150.873 111.198 151.527 111.198 152.335 C 111.198 153.144 111.851 153.793 112.655 153.793 C 113.46 153.793 114.117 153.139 114.117 152.335 Z M 108.163 152.335 L 112.655 158.542 L 109.229 158.542 M 112.171 188.867 C 112.171 188.867 90.065 179.31 68.216 193.59 C 46.367 207.875 37.129 224.679 35.449 242.044 C 33.77 259.408 39.835 278.002 71.806 280.024 C 90.944 281.233 103.644 277.456 103.644 277.456 C 122.947 268.663 110.411 245.527 110.411 245.527 C 110.411 245.527 117.703 242.337 123.395 235.032 C 129.088 227.728 133.176 216.313 133.176 216.313 C 133.176 216.313 161.432 206.809 174.514 174.685 C 183.552 152.486 189.697 117.154 170.372 114.075 C 151.047 110.996 146.595 125.614 146.595 125.614 C 143.796 131.217 141.685 145.888 135.806 159.889 C 129.923 173.894 112.176 188.863 112.176 188.863 Z M 98.356 213.882 C 98.245 214.696 98.112 215.54 97.805 216.642 C 97.681 217.086 97.547 217.557 97.401 218.041 C 97.085 219.063 96.401 221.045 96.406 221.023 C 95.121 226.594 92.1 231.38 85.697 239.529 C 84.532 241.013 83.195 242.448 81.355 244.314 C 83.67 243.67 86.141 243.145 88.825 242.954 C 91.291 242.777 93.837 242.817 96.33 243.065 C 101.564 243.581 105.839 245.043 108.803 247.331 C 110.483 246.118 112.358 244.825 114.393 243.541 C 119.378 240.404 122.653 238.649 124.768 238.649 C 125.475 238.649 126.061 238.84 126.533 239.235 C 127.599 240.124 127.777 241.466 127.159 242.621 C 126.812 243.265 126.23 243.839 125.466 244.425 C 125.284 244.567 125.013 244.723 124.804 244.865 C 124.777 245.576 124.488 246.176 123.995 246.593 C 123.751 246.802 123.569 246.895 123.222 247.073 C 123.222 247.073 123.151 247.091 123.187 247.073 C 122.463 247.747 121.763 248.447 121.089 249.17 C 120.765 249.517 119.787 250.566 119.139 251.268 C 119.352 251.867 119.365 252.476 119.103 253.072 C 119.01 253.276 118.907 253.485 118.77 253.698 C 118.752 253.725 118.734 253.751 118.694 253.809 C 119.201 253.978 119.898 254.147 121.342 254.142 C 123.049 254.133 125.195 253.942 127.892 253.627 C 128.785 253.52 134.829 252.743 135.433 252.672 C 137.01 252.476 138.081 252.378 138.854 252.378 C 139.912 252.378 140.77 253.231 140.77 254.293 C 140.77 255.027 140.303 255.555 139.703 255.875 C 139.721 255.982 139.85 256.022 139.85 256.133 C 139.85 256.551 139.592 256.808 139.445 257.128 L 142.058 257.128 C 144.506 257.128 146.511 255.258 146.511 252.974 L 150.008 218.024 C 150.008 215.735 148.039 213.905 145.591 213.905 L 98.347 213.905 Z M 99.089 211.403 C 99.089 211.403 98.13 219.916 94.886 226.408 C 88.158 239.889 80.329 245.767 80.329 245.767 C 80.329 245.767 109.292 236.765 112.442 251.921 M 116.259 193.284 C 116.259 193.284 122.147 197.496 125.355 202.379 C 129.416 208.564 130.532 211.403 130.532 211.403 M 102.92 250.601 C 102.92 250.601 117.259 238.049 125.99 239.489 C 128.457 239.893 127.848 243.683 125.866 245.58 C 123.133 248.193 117.486 251.272 120.472 253.574 C 123.458 255.875 138.837 249.53 141.241 253.734 C 143.365 257.448 125.728 261.212 125.728 261.212 C 125.728 261.212 131.252 260.336 134.771 259.137 C 138.592 257.835 139.61 257.461 139.61 257.461 C 139.61 257.461 143.898 262.193 135.5 265.179 C 127.097 268.165 125.204 267.143 125.204 267.143 C 125.204 267.143 128.128 267.543 132.456 266.192 C 137.97 264.468 139.481 263.127 139.481 263.127 C 139.481 263.127 140.992 269.436 131.58 272.395 C 114.713 277.696 104.102 269.965 104.102 269.965 M 30.619 63.858 L 35.805 106.064 L 439.142 42.202 L 439.4 41.984 L 431.433 32.435 L 428.842 11.335 L 434.263 0.147 L 433.957 0 Z M 439.4 41.984 L 484.715 11.264 L 434.263 0.147 L 428.842 11.335 L 431.433 32.435 Z M 0.518 90.506 L 0.149 87.499 C -1.179 76.681 6.524 66.822 17.342 65.494 L 41.855 62.484 L 47.038 104.689 L 22.525 107.698 C 11.706 109.027 1.847 101.324 0.518 90.506 Z M 465.763 7.087 L 484.715 11.264 L 469.163 22.078 C 468.469 19.541 465.919 17.871 465.572 14.583 C 465.283 11.783 465.683 9.38 465.763 7.087 Z M 35.805 106.064 L 30.619 63.858 M 47.034 104.682 L 41.848 62.48 M 235.314 139.086 C 235.314 130.315 242.424 123.206 251.195 123.206 C 259.967 123.206 267.076 130.315 267.076 139.086 C 267.076 147.856 259.967 154.966 251.195 154.966 C 242.424 154.966 235.314 147.856 235.314 139.086 Z M 251.884 138.486 C 251.884 137.468 252.706 136.646 253.723 136.646 C 254.741 136.646 255.563 137.468 255.563 138.486 C 255.563 139.503 254.741 140.325 253.723 140.325 C 252.706 140.325 251.884 139.503 251.884 138.486 Z M 248.582 139.334 C 248.582 139.334 246.894 141.903 244.614 142.231 C 242.099 142.6 240.797 141.676 240.797 141.676 M 248.889 134.807 C 248.889 134.003 249.542 133.345 250.351 133.345 C 251.16 133.345 251.813 133.998 251.813 134.807 C 251.813 135.615 251.16 136.269 250.351 136.269 C 249.542 136.269 248.889 135.615 248.889 134.807 Z M 240.175 130.932 C 240.175 130.124 240.828 129.471 241.637 129.471 C 242.446 129.471 243.099 130.124 243.099 130.932 C 243.099 131.741 242.446 132.39 241.637 132.39 C 240.828 132.39 240.175 131.737 240.175 130.932 Z M 245.636 132.39 L 239.069 136.606 L 242.624 137.575 M 211.39 195.901 C 211.39 195.901 175.709 177.533 173.385 162.959 C 169.577 139.09 190.346 99.048 206.956 96.849 C 223.565 94.649 233.839 106.161 230.168 120.051 C 225.654 137.144 210.657 145.337 214.318 151.687 C 217.984 158.036 257.247 162.337 267.072 159.222 C 280.5 154.966 285.997 150.1 285.717 142.316 C 285.17 127.191 268.694 117.914 277.15 106.899 C 283.726 98.333 293.497 96.111 299.607 96.844 C 305.713 97.577 335.351 135.513 327.659 154.615 C 316.053 183.451 291.991 192.693 291.991 192.693 C 291.991 192.693 284.588 230.673 244.61 226.426 C 212.648 223.027 211.39 195.892 211.39 195.892 Z M 242.353 170.903 C 242.353 169.184 243.748 167.793 245.467 167.793 C 247.187 167.793 248.578 169.188 248.578 170.903 C 248.578 172.618 247.183 174.018 245.467 174.018 C 243.752 174.018 242.353 172.623 242.353 170.903 Z M 240.575 182.673 C 240.575 181.092 241.859 179.808 243.441 179.808 C 245.023 179.808 246.307 181.092 246.307 182.673 C 246.307 184.255 245.023 185.539 243.441 185.539 C 241.859 185.539 240.575 184.255 240.575 182.673 Z M 225.658 164.594 C 225.658 164.594 221.677 168.286 217.624 175.942 C 214.496 181.851 212.652 188.761 212.652 192.342 C 212.652 197.607 212.932 203.361 215.62 209.866 C 217.447 214.282 221.277 217.864 221.277 217.864 M 226.476 108.352 C 226.476 108.352 235.683 103.815 236.158 97.084 C 236.634 90.353 229.306 85.181 229.306 85.181 C 229.306 85.181 231.537 81.662 233.661 79.067 C 235.79 76.476 237.767 74.064 236.696 72.495 C 235.625 70.927 229.489 73.651 227.325 76.77 C 225.161 79.889 223.996 81.857 223.996 81.857 C 223.996 81.857 226.107 78.054 227.431 76.388 C 231.613 71.127 232.986 71.282 234.359 68.616 C 235.55 66.301 233.394 64.618 229.093 66.515 C 226.058 67.857 223.965 69.785 221.624 73.553 C 219.7 76.645 218.389 78.631 218.389 78.631 C 218.389 78.631 217.082 75.272 218.926 70.731 C 220.282 67.395 223.956 65.004 222.81 63.631 C 221.664 62.258 217.842 62.64 214.238 67.799 C 210.639 72.957 209.635 77.729 211.052 82.404 C 212.47 87.073 216.309 93.561 214.407 100.759 M 278.878 106.983 C 278.878 106.983 269.671 102.447 269.196 95.716 C 268.72 88.984 276.048 83.812 276.048 83.812 C 276.048 83.812 273.817 80.293 271.693 77.698 C 269.565 75.108 267.587 72.695 268.658 71.127 C 269.729 69.558 275.866 72.282 278.03 75.401 C 280.193 78.52 281.358 80.489 281.358 80.489 C 281.358 80.489 279.247 76.685 277.923 75.019 C 273.742 69.758 272.368 69.914 270.995 67.248 C 269.805 64.933 271.96 63.249 276.261 65.146 C 279.296 66.488 281.389 68.416 283.731 72.184 C 285.655 75.277 286.965 77.263 286.965 77.263 C 286.965 77.263 288.272 73.904 286.428 69.363 C 285.072 66.026 281.398 63.636 282.544 62.263 C 283.691 60.89 287.512 61.272 291.116 66.43 C 294.715 71.589 295.719 76.361 294.302 81.035 C 292.884 85.705 289.045 92.192 290.947 99.39 M 333.622 117.963 C 333.622 117.963 337.008 115.71 341.683 106.064 C 346.971 95.151 349.637 91.868 348.601 89.02 C 347.57 86.167 341.461 88.415 337.555 94.543 C 334.929 98.661 333.973 100.368 333.973 100.368 C 333.973 100.368 330.983 98.093 327.348 98.857 C 323.713 99.617 322.273 101.594 322.273 101.594 M 338.586 92.934 C 338.586 92.934 344.478 77.801 340.207 75.69 C 336.55 73.882 336.306 80.737 334.315 85.732 C 332.44 90.437 331.081 93.774 331.081 93.774 C 331.081 93.774 332.685 90.544 334.271 85.03 C 335.777 79.782 336.408 72.251 332.48 71.98 C 328.552 71.709 328.925 78.56 327.281 84.608 C 325.708 90.397 323.709 94.32 323.709 94.32 C 323.709 94.32 326.144 90.259 326.366 85.567 C 326.588 80.88 326.908 75.637 323.607 75.757 C 320.305 75.881 320.101 85.438 317.999 91.157 C 316.244 95.933 314.164 102.407 313.48 107.095 C 311.218 122.668 320.118 125.201 320.118 125.201 M 393.596 160.342 C 393.596 160.342 392.539 163.23 390.397 164.074 C 388.029 165.007 386.549 164.407 386.549 164.407 M 396.325 159.187 C 396.093 158.196 396.707 157.209 397.693 156.974 C 398.68 156.738 399.671 157.356 399.906 158.342 C 400.137 159.333 399.524 160.32 398.537 160.555 C 397.551 160.791 396.56 160.173 396.325 159.187 Z M 380.479 163.812 C 378.475 155.272 383.767 146.723 392.308 144.72 C 400.848 142.716 409.393 148.012 411.401 156.547 C 413.405 165.087 408.109 173.632 399.573 175.64 C 391.032 177.644 382.487 172.347 380.479 163.812 Z M 392.503 155.694 C 392.317 154.908 392.805 154.126 393.592 153.939 C 394.378 153.753 395.165 154.241 395.347 155.028 C 395.529 155.814 395.045 156.601 394.258 156.783 C 393.472 156.97 392.69 156.481 392.503 155.694 Z M 382.99 154.601 C 382.803 153.815 383.292 153.028 384.078 152.846 C 384.865 152.66 385.651 153.148 385.833 153.935 C 386.02 154.721 385.531 155.508 384.745 155.69 C 383.958 155.877 383.176 155.388 382.99 154.601 Z M 388.557 154.415 L 383.772 160.577 L 387.446 160.306 M 449.882 219.108 C 449.882 219.108 462.488 223.853 472.184 235.152 C 481.569 246.087 484.395 273.857 503.844 269.254 C 516.539 266.25 529.172 260.318 518.974 233.153 C 508.781 205.991 491.122 182.234 450.451 172.627 C 425.376 166.705 396.924 182.291 387.691 182.553 C 378.457 182.816 369.335 177.124 364.158 167.824 C 357.915 156.61 355.738 129.901 345.402 120.406 C 335.066 110.916 318.585 116.696 313.915 132.332 C 309.245 147.972 320.229 189.667 333.387 205.232 C 353.111 228.563 377.857 226.141 377.857 226.141 C 377.857 226.141 392.832 263.824 423.128 252.796 C 452.802 241.995 449.878 219.112 449.878 219.112 Z M 500.525 267.374 C 500.525 267.374 499.334 276.203 500.449 281.824 C 502.698 293.149 509.221 291.794 509.221 291.794 C 509.221 291.794 509.332 288.639 509.252 285.618 C 509.176 282.597 508.417 278.78 508.417 278.78 C 508.417 278.78 509.345 281.361 509.35 286.245 C 509.35 291.128 509.061 297.601 512.66 298.93 C 516.264 300.258 517.508 293.411 517.321 289.177 C 517.13 284.805 516.299 279.322 516.299 279.322 C 516.299 279.322 517.273 283.863 517.379 288.737 C 517.486 293.611 516.033 297.241 516.033 297.241 C 516.033 297.241 518.957 298.734 521.072 296.855 C 523.227 294.94 523.369 293.194 523.658 288.142 C 523.982 282.517 522.938 277.887 522.938 277.887 C 522.938 277.887 523.711 282.903 523.68 287.271 C 523.645 291.643 522.898 294.633 522.898 294.633 C 522.898 294.633 527.337 295.686 529.439 289.47 C 531.545 283.241 531.621 276.812 529.821 269.427 C 527.626 260.403 519.041 253.658 519.041 253.658" fill="transparent" height="299.0981241874033px" id="MfeaVnPhO" width="531.0996824965072px"><path d="M 11.78 40.85 C 11.78 40.85 2.142 38.384 0.302 25.379 C -1.315 13.969 3.875 0.386 8.389 0.013 C 12.904 -0.361 7.798 7.677 7.416 13.671 C 7.034 19.665 6.861 23.984 6.861 23.984 C 6.861 23.984 6.887 19.389 7.456 13.653 C 7.985 8.344 10.296 2.923 10.296 2.923 C 10.296 2.923 12.868 0.115 13.842 3.66 C 14.815 7.206 14.108 11.592 14.193 17.106 C 14.273 22.62 15.228 26.121 18.498 25.072 C 20.48 24.441 25.332 13.142 29.692 13.889 C 34.051 14.64 28.176 22.762 27.083 30.346 C 25.995 37.931 26.421 40.361 26.421 40.361" fill="transparent" height="40.85002607253934px" id="QuQImd6XP" stroke-dasharray="" stroke-linecap="round" stroke-linejoin="round" stroke-width="2.81" stroke="rgb(30, 46, 52)" transform="translate(143.947 79.348)" width="31.28053158868117px"/><path d="M 0 1.839 C 0 0.822 0.822 0 1.84 0 C 2.857 0 3.679 0.822 3.679 1.839 C 3.679 2.857 2.857 3.679 1.84 3.679 C 0.822 3.679 0 2.857 0 1.839 Z" fill="rgb(255, 79, 128)" height="3.6789729334473122px" id="rAPTUcFhR" transform="translate(98.183 158.054)" width="3.6792249855407135px"/><path d="M 31.762 15.88 C 31.762 7.109 24.653 0 15.881 0 C 7.11 0 0 7.109 0 15.88 C 0 24.651 7.11 31.76 15.881 31.76 C 24.653 31.76 31.762 24.651 31.762 15.88 Z" fill="transparent" height="31.760022377149653px" id="BrkO9Jp2l" stroke-dasharray="" stroke-linecap="round" stroke-linejoin="round" stroke-width="2.81" stroke="rgb(30, 46, 52)" transform="translate(84.497 144.013)" width="31.762198305127185px"/><path d="M 0 0 C 0 0 1.475 2.706 3.177 3.23 C 4.879 3.755 6.812 2.097 6.812 2.097" fill="transparent" height="3.3327278839612973px" id="EczoD8I1B" stroke-dasharray="" stroke-linecap="round" stroke-linejoin="round" stroke-width="2.81" stroke="rgb(30, 46, 52)" transform="translate(104.759 161.288)" width="6.811898433374154px"/><path d="M 2.924 4.701 C 2.924 3.897 2.271 3.239 1.462 3.239 C 0.653 3.239 0 3.892 0 4.701 C 0 5.51 0.653 6.163 1.462 6.163 C 2.271 6.163 2.924 5.51 2.924 4.701 Z M 11.935 1.462 C 11.935 0.653 11.282 0 10.473 0 C 9.665 0 9.016 0.653 9.016 1.462 C 9.016 2.27 9.669 2.919 10.473 2.919 C 11.278 2.919 11.935 2.266 11.935 1.462 Z" fill="rgb(30, 46, 52)" height="6.162719406956967px" id="S0wB5hvWh" transform="translate(102.182 150.873)" width="11.935263720242915px"/><path d="M 0 0 L 4.492 6.207 L 1.066 6.207" fill="transparent" height="6.2071560241843144px" id="OnFix4qHA" stroke-dasharray="" stroke-linecap="round" stroke-linejoin="round" stroke-width="2.81" stroke="rgb(30, 46, 52)" transform="translate(108.163 152.335)" width="4.492387029446604px"/><path d="M 76.975 75.219 C 76.975 75.219 54.869 65.661 33.02 79.942 C 11.171 94.227 1.933 111.031 0.254 128.395 C -1.426 145.759 4.639 164.354 36.61 166.375 C 55.749 167.584 68.448 163.807 68.448 163.807 C 87.751 155.014 75.216 131.878 75.216 131.878 C 75.216 131.878 82.507 128.688 88.2 121.383 C 93.892 114.079 97.98 102.664 97.98 102.664 C 97.98 102.664 126.236 93.16 139.318 61.036 C 148.356 38.838 154.501 3.505 135.176 0.426 C 115.851 -2.653 111.399 11.965 111.399 11.965 C 108.6 17.568 106.489 32.239 100.61 46.24 C 94.727 60.245 76.98 75.214 76.98 75.214 Z" fill="rgb(30, 46, 52)" height="166.6138870547976px" id="cXXMyNwtQ" transform="translate(35.196 113.649)" width="147.89619711706976px"/><path d="M 17.001 0 C 16.89 0.813 16.756 1.657 16.45 2.759 C 16.325 3.204 16.192 3.675 16.046 4.159 C 15.73 5.181 15.046 7.162 15.05 7.14 C 13.766 12.712 10.744 17.497 4.341 25.646 C 3.177 27.13 1.84 28.565 0 30.432 C 2.315 29.787 4.786 29.263 7.47 29.072 C 9.936 28.894 12.482 28.934 14.975 29.183 C 20.209 29.698 24.484 31.16 27.448 33.448 C 29.127 32.235 31.002 30.942 33.037 29.658 C 38.023 26.521 41.298 24.766 43.413 24.766 C 44.12 24.766 44.706 24.957 45.177 25.353 C 46.244 26.242 46.421 27.583 45.804 28.739 C 45.457 29.383 44.875 29.956 44.111 30.543 C 43.929 30.685 43.657 30.84 43.449 30.982 C 43.422 31.693 43.133 32.293 42.64 32.711 C 42.396 32.92 42.213 33.013 41.867 33.191 C 41.867 33.191 41.796 33.209 41.831 33.191 C 41.107 33.865 40.408 34.564 39.734 35.288 C 39.409 35.634 38.432 36.683 37.783 37.385 C 37.996 37.985 38.01 38.594 37.748 39.189 C 37.654 39.393 37.552 39.602 37.414 39.816 C 37.397 39.842 37.379 39.869 37.339 39.927 C 37.845 40.095 38.543 40.264 39.987 40.26 C 41.693 40.251 43.84 40.06 46.537 39.744 C 47.43 39.638 53.473 38.86 54.077 38.789 C 55.655 38.594 56.726 38.496 57.499 38.496 C 58.557 38.496 59.414 39.349 59.414 40.411 C 59.414 41.144 58.948 41.673 58.348 41.993 C 58.365 42.099 58.494 42.139 58.494 42.25 C 58.494 42.668 58.237 42.926 58.09 43.246 L 60.703 43.246 C 63.151 43.246 65.155 41.375 65.155 39.091 L 68.652 4.141 C 68.652 1.853 66.684 0.022 64.235 0.022 L 16.992 0.022 Z" fill="rgb(229, 104, 56)" height="43.24570478410806px" id="ICy6xw9Fm" transform="translate(81.355 213.882)" width="68.65220534614139px"/><path d="M 18.76 18.119 C 18.76 18.119 17.801 26.633 14.557 33.124 C 7.829 46.605 0 52.483 0 52.483 C 0 52.483 28.963 43.481 32.113 58.637 M 35.93 0 C 35.93 0 41.818 4.212 45.026 9.095 C 49.087 15.28 50.203 18.119 50.203 18.119" fill="transparent" height="58.63697181457246px" id="ex1QDgDVv" stroke-dasharray="" stroke-linecap="round" stroke-linejoin="round" stroke-width="2.81" stroke="rgb(30, 46, 52)" transform="translate(80.329 193.284)" width="50.202755397326996px"/><path d="M 0 11.227 C 0 11.227 14.339 -1.325 23.071 0.115 C 25.537 0.519 24.928 4.309 22.946 6.207 C 20.214 8.819 14.566 11.898 17.552 14.2 C 20.538 16.502 35.917 10.157 38.321 14.36 C 40.445 18.074 22.809 21.838 22.809 21.838 C 22.809 21.838 28.332 20.963 31.851 19.763 C 35.672 18.461 36.69 18.088 36.69 18.088 C 36.69 18.088 40.978 22.82 32.58 25.806 C 24.177 28.791 22.284 27.769 22.284 27.769 C 22.284 27.769 25.208 28.169 29.536 26.819 C 35.05 25.095 36.561 23.753 36.561 23.753 C 36.561 23.753 38.072 30.062 28.661 33.021 C 11.793 38.322 1.182 30.591 1.182 30.591" fill="transparent" height="34.87851602591155px" id="P895BbYvJ" stroke-dasharray="" stroke-linecap="round" stroke-linejoin="round" stroke-width="2.81" stroke="rgb(30, 46, 52)" transform="translate(102.92 239.374)" width="38.49834455289524px"/><path d="M 0 63.858 L 5.186 106.064 L 408.523 42.202 L 408.781 41.984 L 400.813 32.435 L 398.223 11.335 L 403.644 0.147 L 403.337 0 Z" fill="rgb(229, 104, 56)" height="106.06372330231716px" id="ksOr1SmxT" transform="translate(30.619 0)" width="408.78055862901397px"/><path d="M 10.558 41.837 L 55.873 11.117 L 5.421 0 L 0 11.188 L 2.591 32.289 Z" fill="transparent" height="41.83720910789725px" id="yQgtQ0seW" stroke-dasharray="" stroke-linecap="round" stroke-linejoin="round" stroke-width="1.76" stroke="rgb(30, 46, 52)" transform="translate(428.842 0.147)" width="55.872675082354476px"/><path d="M 0.518 28.022 L 0.149 25.014 C -1.179 14.196 6.524 4.338 17.342 3.01 L 41.855 0 L 47.038 42.205 L 22.525 45.214 C 11.706 46.542 1.847 38.84 0.518 28.022 Z" fill="transparent" height="45.36308692736452px" id="xp0nF3obj" stroke-dasharray="" stroke-linecap="round" stroke-linejoin="round" stroke-width="1.76" stroke="rgb(30, 46, 52)" transform="translate(0 62.484)" width="47.03754217924336px"/><path d="M 0.294 0 L 19.246 4.177 L 3.694 14.991 C 3.001 12.454 0.45 10.784 0.103 7.496 C -0.185 4.696 0.214 2.293 0.294 0 Z" fill="rgb(30, 46, 52)" height="14.991370383395406px" id="NA8YaTqeQ" transform="translate(465.469 7.087)" width="19.24597372718607px"/><path d="M 5.186 43.583 L 0 1.377 M 16.414 42.202 L 11.229 0" fill="transparent" height="43.58337946625625px" id="kFXthYEbI" stroke-dasharray="" stroke-linecap="round" stroke-linejoin="round" stroke-width="1.76" stroke="rgb(30, 46, 52)" transform="translate(30.619 62.48)" width="16.414322667096144px"/><path d="M 0 15.88 C 0 7.109 7.11 0 15.881 0 C 24.653 0 31.762 7.109 31.762 15.88 C 31.762 24.651 24.653 31.76 15.881 31.76 C 7.11 31.76 0 24.651 0 15.88 Z" fill="transparent" height="31.760022377150108px" id="y5WVFCvsp" stroke-dasharray="" stroke-linecap="round" stroke-linejoin="round" stroke-width="2.81" stroke="rgb(30, 46, 52)" transform="translate(235.314 123.206)" width="31.762198305127413px"/><path d="M 0 1.839 C 0 0.822 0.822 0 1.84 0 C 2.857 0 3.679 0.822 3.679 1.839 C 3.679 2.857 2.857 3.679 1.84 3.679 C 0.822 3.679 0 2.857 0 1.839 Z" fill="rgb(255, 79, 128)" height="3.6789729334464027px" id="A00PJZUob" transform="translate(251.884 136.646)" width="3.6792249855406px"/><path d="M 7.785 0 C 7.785 0 6.096 2.568 3.817 2.897 C 1.302 3.266 0 2.342 0 2.342" fill="transparent" height="2.98387922766603px" id="kRXwNQnWD" stroke-dasharray="" stroke-linecap="round" stroke-linejoin="round" stroke-width="2.81" stroke="rgb(30, 46, 52)" transform="translate(240.797 139.334)" width="7.78502678099926px"/><path d="M 8.714 5.336 C 8.714 4.532 9.367 3.874 10.176 3.874 C 10.984 3.874 11.638 4.528 11.638 5.336 C 11.638 6.145 10.984 6.798 10.176 6.798 C 9.367 6.798 8.714 6.145 8.714 5.336 Z M 0 1.462 C 0 0.653 0.653 0 1.462 0 C 2.271 0 2.924 0.653 2.924 1.462 C 2.924 2.27 2.271 2.919 1.462 2.919 C 0.653 2.919 0 2.266 0 1.462 Z" fill="rgb(30, 46, 52)" height="6.798104205006894px" id="AKEiiv5tV" transform="translate(240.175 129.471)" width="11.637546965618185px"/><path d="M 6.568 0 L 0 4.217 L 3.555 5.185" fill="transparent" height="5.185219098228117px" id="BodY_I5PW" stroke-dasharray="" stroke-linecap="round" stroke-linejoin="round" stroke-width="2.81" stroke="rgb(30, 46, 52)" transform="translate(239.069 132.39)" width="6.567505469359162px"/><path d="M 38.462 99.323 C 38.462 99.323 2.781 80.955 0.457 66.381 C -3.351 42.512 17.418 2.47 34.028 0.271 C 50.637 -1.929 60.911 9.584 57.24 23.473 C 52.726 40.566 37.729 48.759 41.39 55.109 C 45.056 61.458 84.319 65.759 94.144 62.644 C 107.572 58.388 113.069 53.523 112.789 45.738 C 112.242 30.613 95.766 21.336 104.222 10.321 C 110.798 1.755 120.569 -0.467 126.679 0.266 C 132.785 0.999 162.423 38.936 154.731 58.037 C 143.125 86.873 119.063 96.115 119.063 96.115 C 119.063 96.115 111.66 134.096 71.682 129.848 C 39.72 126.449 38.462 99.314 38.462 99.314 Z" fill="rgb(229, 104, 56)" height="130.1793760157155px" id="IUgWASezS" transform="translate(172.928 96.578)" width="155.99640190479988px"/><path d="M 1.777 3.11 C 1.777 1.391 3.173 0 4.892 0 C 6.612 0 8.003 1.395 8.003 3.11 C 8.003 4.825 6.607 6.225 4.892 6.225 C 3.177 6.225 1.777 4.83 1.777 3.11 Z M 0 14.88 C 0 13.299 1.284 12.014 2.866 12.014 C 4.448 12.014 5.732 13.299 5.732 14.88 C 5.732 16.462 4.448 17.746 2.866 17.746 C 1.284 17.746 0 16.462 0 14.88 Z" fill="rgb(30, 46, 52)" height="17.746168007867254px" id="TxOU9Q2e6" transform="translate(240.575 167.793)" width="8.002759866475003px"/><path d="M 15.224 103.012 C 15.224 103.012 11.242 106.705 7.19 114.36 C 4.062 120.27 2.218 127.179 2.218 130.76 C 2.218 136.025 2.498 141.779 5.186 148.284 C 7.012 152.701 10.842 156.282 10.842 156.282 M 16.041 46.77 C 16.041 46.77 25.248 42.234 25.724 35.502 C 26.199 28.771 18.872 23.599 18.872 23.599 C 18.872 23.599 21.103 20.08 23.227 17.485 C 25.355 14.895 27.332 12.482 26.261 10.914 C 25.191 9.345 19.054 12.069 16.89 15.188 C 14.726 18.307 13.562 20.275 13.562 20.275 C 13.562 20.275 15.673 16.472 16.997 14.806 C 21.178 9.545 22.551 9.701 23.924 7.035 C 25.115 4.72 22.96 3.036 18.659 4.933 C 15.624 6.275 13.531 8.203 11.189 11.971 C 9.265 15.064 7.954 17.05 7.954 17.05 C 7.954 17.05 6.648 13.691 8.492 9.15 C 9.847 5.813 13.522 3.422 12.376 2.049 C 11.229 0.676 7.408 1.059 3.804 6.217 C 0.205 11.376 -0.799 16.148 0.618 20.822 C 2.035 25.492 5.875 31.979 3.973 39.177 M 68.444 45.402 C 68.444 45.402 59.237 40.865 58.761 34.134 C 58.286 27.402 65.613 22.23 65.613 22.23 C 65.613 22.23 63.383 18.711 61.259 16.117 C 59.13 13.526 57.153 11.113 58.224 9.545 C 59.295 7.977 65.431 10.7 67.595 13.819 C 69.759 16.939 70.923 18.907 70.923 18.907 C 70.923 18.907 68.813 15.103 67.488 13.437 C 63.307 8.177 61.934 8.332 60.561 5.666 C 59.37 3.351 61.525 1.667 65.826 3.564 C 68.861 4.906 70.954 6.835 73.296 10.603 C 75.22 13.695 76.531 15.681 76.531 15.681 C 76.531 15.681 77.837 12.322 75.993 7.781 C 74.638 4.444 70.963 2.054 72.11 0.681 C 73.256 -0.692 77.077 -0.31 80.681 4.849 C 84.28 10.007 85.285 14.779 83.867 19.453 C 82.45 24.123 78.61 30.61 80.512 37.808" fill="transparent" height="156.2818716505285px" id="wlyhmb6ML" stroke-dasharray="" stroke-linecap="round" stroke-linejoin="round" stroke-width="2.81" stroke="rgb(30, 46, 52)" transform="translate(210.435 61.582)" width="84.48510713740775px"/><g d="M 20.511 45.991 C 20.511 45.991 23.896 43.738 28.571 34.092 C 33.859 23.179 36.525 19.896 35.49 17.047 C 34.459 14.195 28.349 16.443 24.443 22.57 C 21.817 26.689 20.862 28.395 20.862 28.395 C 20.862 28.395 17.871 26.121 14.236 26.885 C 10.601 27.645 9.162 29.622 9.162 29.622 M 25.474 20.962 C 25.474 20.962 31.366 5.828 27.096 3.718 C 23.439 1.909 23.194 8.765 21.204 13.76 C 19.329 18.465 17.969 21.802 17.969 21.802 C 17.969 21.802 19.573 18.571 21.159 13.057 C 22.666 7.81 23.297 0.279 19.369 0.008 C 15.44 -0.263 15.814 6.588 14.17 12.635 C 12.597 18.425 10.597 22.348 10.597 22.348 C 10.597 22.348 13.032 18.287 13.254 13.595 C 13.476 8.908 13.796 3.665 10.495 3.785 C 7.193 3.909 6.989 13.466 4.887 19.185 C 3.132 23.961 1.052 30.435 0.368 35.122 C -1.894 50.696 7.007 53.228 7.007 53.228" fill="transparent" height="53.22848872374972px" id="Q0P06MPNS" transform="translate(313.112 71.972)" width="35.70983302999235px"><path d="M 11.349 30.168 C 11.349 30.168 14.735 27.915 19.409 18.269 C 24.697 7.356 27.363 4.073 26.328 1.225 C 25.297 -1.628 19.187 0.62 15.281 6.747 C 12.655 10.866 11.7 12.573 11.7 12.573 C 11.7 12.573 8.709 10.298 5.074 11.062 C 1.44 11.822 0 13.799 0 13.799" fill="transparent" height="30.167608851921415px" id="moOblpHqc" stroke-dasharray="" stroke-linecap="round" stroke-linejoin="round" stroke-width="2.81" stroke="rgb(30, 46, 52)" transform="translate(9.162 15.823)" width="26.54803264547087px"/><path d="M 25.474 20.962 C 25.474 20.962 31.366 5.828 27.096 3.718 C 23.439 1.909 23.194 8.765 21.204 13.76 C 19.329 18.465 17.969 21.802 17.969 21.802 C 17.969 21.802 19.573 18.571 21.159 13.057 C 22.666 7.81 23.297 0.279 19.369 0.008 C 15.44 -0.263 15.814 6.588 14.17 12.635 C 12.597 18.425 10.597 22.348 10.597 22.348 C 10.597 22.348 13.032 18.287 13.254 13.595 C 13.476 8.908 13.796 3.665 10.495 3.785 C 7.193 3.909 6.989 13.466 4.887 19.185 C 3.132 23.961 1.052 30.435 0.368 35.122 C -1.894 50.696 7.007 53.228 7.007 53.228" fill="transparent" height="53.22848872374973px" id="lUi_crFiW" stroke-dasharray="" stroke-linecap="round" stroke-linejoin="round" stroke-width="2.81" stroke="rgb(30, 46, 52)" transform="translate(0 0)" width="28.648456965703947px"/></g><path d="M 7.047 0 C 7.047 0 5.99 2.888 3.848 3.732 C 1.48 4.665 0 4.066 0 4.066" fill="transparent" height="4.255322449416383px" id="OVBmuNFB0" stroke-dasharray="" stroke-linecap="round" stroke-linejoin="round" stroke-width="2.81" stroke="rgb(30, 46, 52)" transform="translate(386.549 160.342)" width="7.047404380516582px"/><path d="M 0.049 2.263 C -0.182 1.272 0.431 0.286 1.417 0.05 C 2.404 -0.185 3.395 0.432 3.63 1.419 C 3.861 2.409 3.248 3.396 2.262 3.631 C 1.275 3.867 0.284 3.249 0.049 2.263 Z" fill="rgb(255, 79, 128)" height="3.6814392822515316px" id="sKbUPQSlz" transform="translate(396.276 156.924)" width="3.678888731324572px"/><path d="M 0.424 19.516 C -1.58 10.976 3.712 2.428 12.253 0.424 C 20.793 -1.58 29.338 3.716 31.346 12.252 C 33.35 20.791 28.054 29.336 19.518 31.344 C 10.977 33.348 2.432 28.052 0.424 19.516 Z" fill="transparent" height="31.767652474366926px" id="BfXpDi5nB" stroke-dasharray="" stroke-linecap="round" stroke-linejoin="round" stroke-width="2.81" stroke="rgb(30, 46, 52)" transform="translate(380.055 144.296)" width="31.770062445444488px"/><path d="M 9.553 2.888 C 9.367 2.101 9.855 1.319 10.642 1.133 C 11.428 0.946 12.215 1.435 12.397 2.221 C 12.579 3.008 12.095 3.794 11.308 3.976 C 10.522 4.163 9.74 3.674 9.553 2.888 Z M 0.04 1.795 C -0.147 1.008 0.342 0.222 1.128 0.04 C 1.915 -0.147 2.701 0.342 2.884 1.128 C 3.07 1.915 2.581 2.701 1.795 2.883 C 1.008 3.07 0.226 2.581 0.04 1.795 Z" fill="rgb(30, 46, 52)" height="4.016135473853925px" id="aXgG9YLHM" transform="translate(382.95 152.806)" width="12.435468855210306px"/><path d="M 4.786 0 L 0 6.163 L 3.675 5.892" fill="transparent" height="6.162723983927208px" id="G7Gv0nQMw" stroke-dasharray="" stroke-linecap="round" stroke-linejoin="round" stroke-width="2.81" stroke="rgb(30, 46, 52)" transform="translate(383.772 154.415)" width="4.785658586264844px"/><path d="M 137.062 103.303 C 137.062 103.303 149.668 108.048 159.364 119.347 C 168.748 130.282 171.574 158.052 191.024 153.449 C 203.719 150.445 216.351 144.513 206.154 117.348 C 195.96 90.186 178.302 66.428 137.63 56.822 C 112.556 50.899 84.104 66.486 74.87 66.748 C 65.637 67.011 56.514 61.319 51.337 52.019 C 45.094 40.805 42.917 14.096 32.581 4.601 C 22.246 -4.889 5.765 0.891 1.095 16.527 C -3.576 32.167 7.409 73.862 20.566 89.426 C 40.291 112.758 65.037 110.336 65.037 110.336 C 65.037 110.336 80.011 148.019 110.307 136.991 C 139.981 126.19 137.057 103.307 137.057 103.307 Z" fill="rgb(30, 46, 52)" height="153.95881335297216px" id="kkMrH2itw" transform="translate(312.821 115.805)" width="209.8788824648108px"/><path d="M 0.552 13.716 C 0.552 13.716 -0.638 22.545 0.477 28.165 C 2.725 39.491 9.248 38.136 9.248 38.136 C 9.248 38.136 9.359 34.981 9.279 31.96 C 9.204 28.939 8.444 25.122 8.444 25.122 C 8.444 25.122 9.373 27.703 9.377 32.586 C 9.377 37.47 9.088 43.943 12.688 45.272 C 16.291 46.6 17.535 39.753 17.349 35.519 C 17.158 31.147 16.327 25.664 16.327 25.664 C 16.327 25.664 17.3 30.205 17.407 35.079 C 17.513 39.953 16.06 43.583 16.06 43.583 C 16.06 43.583 18.984 45.076 21.099 43.197 C 23.254 41.282 23.396 39.536 23.685 34.484 C 24.01 28.859 22.965 24.229 22.965 24.229 C 22.965 24.229 23.739 29.245 23.708 33.613 C 23.672 37.985 22.925 40.975 22.925 40.975 C 22.925 40.975 27.365 42.028 29.466 35.812 C 31.573 29.583 31.648 23.154 29.848 15.769 C 27.653 6.745 19.068 0 19.068 0" fill="transparent" height="45.44002787392675px" id="KuJiY7JMh" stroke-dasharray="" stroke-linecap="round" stroke-linejoin="round" stroke-width="2.81" stroke="rgb(30, 46, 52)" transform="translate(499.973 253.658)" width="31.127087281663442px"/></g></svg>)
Built and Led
0 Teams
0 Teams
in 10 years
Worked with
0+
0+
Businesses
Global community of
0K
0K
Creative Professionals
I’ve spent 13 years in design working with startups and Fortune 500 companies across 10+ industries.
From building the entire creative function and app experience at Guesthouser, a travel tech business during its scale-up phase, to leading culturally rich campaigns at Landor (Coca-Cola) and building scalable brands and design systems at Target, I’ve used design as a tool to drive clarity, consistency, and impact.
My work spans award-winning packaging for Toblerone UK, designing for SaaS platforms like Mesh.ai, Skillr.ai (now Fundamento) to align creative with product strategy, and running a women-led studio that partnered with high-growth consumer brands like Bombaykery, 32nd Avenue, and Hyatt where design directly influenced revenue and brand reach. As a creative leader, I have mentored 500+ creatives through career shifts and blocks, and lead a 20,000+ strong global community of designers, artists, and writers
